A little about us 🔥
AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
Rapid growth: 11 million users since 2022
Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build
Strong backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox
Learn more: www.kittl.com/career
Your role at Kittl 🥁
Every week, millions of Kittl users hear from us by email, inside the product and on our blog. You’ll own those touchpoints: the lifecycle journeys and campaigns that move people from sign-up to activation, from free to paid, and back again when they leave. You’ll also turn product launches into campaigns people actually open and act on, working closely with Product, Design and Content. This is a hands-on role for someone who writes well, thinks in segments and numbers, and ships every week. You’ll report to our Product Marketing Lead.
What you'll do 📋
Own lifecycle journeys: Run our automated journeys in Customer.io, from onboarding to churn recovery, and improve them on opens, clicks and conversions
Ship campaigns and launches: Plan and send our weekly emails, and turn every product launch into a campaign with a clear trigger, audience and success metric
Reach users in the product: Own in-app messages, banners and our product blog, so the right users see the right message at the right moment
Segment and measure: Build segments with Data and Product, read the results in Metabase, and decide what to scale, fix or stop
Test all the time: Subject lines, formats, timing and personalisation, each with a clear decision rule before it goes live
Work AI-native: Use AI to draft, personalise and speed up production, and still own every word that goes out
What you'll need ✅
Lifecycle or product marketing you owned: You’ve run lifecycle, CRM or product marketing at a product-led or subscription company, and can show what it moved
Strong writing: You write clear, persuasive copy and know how to turn a feature into a reason to act
Hands-on with lifecycle tools: You’ve built segments, triggers and journeys in a tool like Customer.io, Braze, Iterable or HubSpot
Comfortable with numbers: You track opens, clicks and conversions and make calls based on them
AI-native: You use AI every day and can show how it made you faster without lowering the bar
Ownership and pace: You ship every week, follow up without being chased and fix what’s broken without waiting to be asked
Nice to have 👌
Customer.io experience
A design, creative-tools, e-commerce or creator audience
Basic HTML for email
Spanish, German or Portuguese
Show us, don't tell us 🎤
Bring one lifecycle journey or campaign you owned: what it was for, what you changed and what moved.
Tools you'll use 🧰
Customer.io: Lifecycle journeys and campaigns
Metabase: Campaign and lifecycle dashboards
Claude: Daily, to write, personalise and automate
Figma: Working with Design on emails, banners and in-app
Notion and ClickUp: Documentation and planning
Interview process 🔍
Intro call with your recruiter (30 min)
Interview with the hiring manager (45 min)
Take-home challenge
Challenge discussion (60 min)
Bar Raiser interview (30 min)
You'll do well here if 🌟
You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does
You'd rather make the call and adjust than wait until you're certain. Speed is how we win
You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone
You'll argue for your position and commit fully when the call goes the other way
You care about details other people would call excessive. We hold a higher bar than most, on purpose
You use AI constantly and still own every word you ship
Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.
Benefits 🎁
Real ownership: You own what you ship, end to end
Work at the edge of AI and design: You'll be learning on the frontier, not reading about it
Work-life balance: 30 vacation days a year, plus public holidays
VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it
Learning & development: Annual L&D budget for your professional growth
Hackathons: Quarterly hackathons to experiment and build new ideas
Kittl Week: Once a year, the whole team gets together for a week to work, celebrate and get inspired
Berlin-specific:
Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home
Remote work: Work from anywhere in the world for up to 50 days (10 weeks) a year
Lunch: Daily chef-prepared meals in the office
Mobility: Your monthly BVG ticket, fully covered
Health & fitness: Discounted Urban Sports Club M membership
German classes: Online group courses at every level
🌈 Don't tick every box? If the role and the culture excite you, apply anyway. We embrace diversity and hire people based on their ability to do the job. People of every background, identity, and experience are welcome at Kittl. We are guided by respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives.