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Senior Product Manager, Organic Growth (Berlin, hybrid)

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DepartmentGrowth ProductLocationBerlinWork arrangementHybrid

A little about us 🔥

  • AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team

  • Rapid growth: 11 million users since 2022

  • Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely

  • Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build

  • Strong backing: Raised ~$50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox

Learn more: www.kittl.com/career

Your role at Kittl 🥁

Search is changing fast: people still use Google, but more and more answers happen inside AI tools, with zero clicks. Our organic leverage already sits in the product: high-ranking /create pages, a template library, comparison and directory pages, and strong branded demand. What's missing is someone who owns organic growth end to end: decides where Kittl bets, gets it built with engineering and is accountable for the results. You'll draw on expert SEO advice, but the calls are yours. Your title so far might have been Product Manager, Head of Growth or SEO Lead. What matters is that you've made the decisions and shipped the work at scale. This role sits in Product.

What you'll do 📋

  • Own organic growth: Be the single person accountable for organic search and AI discovery, with targets you set and report against, starting with the US, our most important market

  • Make the calls: Bring in expert SEO advice, weigh it against the data, and decide what Kittl bets on and what we stop doing

  • Own the surfaces: Run the roadmap for our /create, comparison and directory pages: information architecture, page experience and templates

  • Experiment and decide: Test, measure on signups rather than traffic, and decide what to scale, fix or retire

  • Get it built: Write specs engineers can build from, secure capacity in cycle planning, and align product, engineering, design and content to ship

  • Bring in what you need: Work with our SEO specialists and external experts, and decide what else your plan needs, from writers to dev time

What you'll need ✅

  • Organic growth decisions you owned: You've decided where to bet on organic, what to build and what to stop, and can show the results in signups, conversion or revenue, including the bets that didn't work. Deep technical SEO isn't required

  • Scale: You've done this on a large website, ideally with 500k+ organic visits a month

  • The US market: You've grown organic search in the US

  • You get things built: You've written specs, won engineering capacity and shipped pages, templates or product changes with engineering, design and content. Recommendations alone don't count

  • Data fluency: You're at home in Google Search Console, GA4 and a product analytics tool, and you run experiments with clear decision rules

  • Product thinking: You think in roadmaps, bets and trade-offs, not checklists. Technical fixes are part of your plan, not the whole of it

Nice to have 👌

  • Deep technical SEO or AEO expertise. It's a bonus, not a requirement: we bring in expert advice for the specialist depth

  • Programmatic or template-driven pages at scale

  • A freemium or self-serve SaaS funnel where organic feeds signups

  • A design, creative-tools or e-commerce audience

  • A consulting or founder background

Show us, don't tell us

Tell us about one organic growth decision you made yourself: what you saw in the data, what you decided to build, how you got it shipped, and what happened to signups or revenue.

Tools you'll work with 🧰

  • Ahrefs: keyword research, backlinks, competitor benchmarking and site audits

  • Peec AI: how Kittl shows up in answers from ChatGPT, Perplexity and Gemini

  • Google Search Console and GA4: indexing, organic performance and conversion attribution

  • Our internal AI data agent: connects Search Console, BigQuery and Metabase, so you can query organic performance alongside product and revenue data

Interview process 🔍

  • Intro call with your recruiter (30 min)

  • Hiring manager interview (45 min)

  • Case study (60 min)

  • Meet the team: engineering and product (45 min)

  • Final interview (30 min)

You'll do well here if 🌟

  • You pick up problems nobody assigned you. If something's broken and no one has stepped up, you're the person who does

  • You'd rather make the call and adjust than wait until you're certain. Speed is how we win

  • You want to own a domain deeply enough that people rely on your judgement in it, whether or not you manage anyone

  • You'll argue for your position and commit fully when the call goes the other way

  • You care about details other people would call excessive. We hold a higher bar than most, on purpose

  • You use AI constantly and still own every word you ship

Every new hire should raise the bar in some meaningful way, not just fill a seat. We hold to that, and it's why you'll be working with the most talented people from all over the world.

Benefits 🎁

  • Real ownership: You own what you ship, end to end

  • Work at the edge of AI and design: You'll be learning on the frontier, not reading about it

  • Work-life balance: 30 vacation days a year, plus public holidays

  • VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it

  • Learning & development: Annual L&D budget for your professional growth

  • Hackathons: Quarterly hackathons to experiment and build new ideas

  • Kittl Week: Once a year, the whole team gets together for a week to work, celebrate and get inspired

Berlin-specific:

  • Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home

  • Remote work: Work from anywhere in the world for up to 50 days (10 weeks) a year

  • Lunch: Daily chef-prepared meals in the office

  • Mobility: Your monthly BVG ticket, fully covered

  • Health & fitness: Discounted Urban Sports Club membership

  • German classes: Online group courses at every level

🌈 Don't tick every box? If the role and the culture excite you, apply anyway. We embrace diversity and hire people based on their ability to do the job. People of every background, identity, and experience are welcome at Kittl. We are guided by respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives.

Application form

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First name *
Last name *
Email address *
Resume / CV *
Upload your resume. Accepted formats: .pdf, .doc, .docx. Max file size: 10MB
LinkedIn URL *
What’s the largest website where you owned organic growth? Please share the URL, roughly how many organic visits a month it had, and which markets you focused on (e.g. US, DACH). *
Tell us about one organic growth decision you made yourself: what you decided to build, how you got it shipped, and what happened to sign-ups or revenue. *
Why Kittl? *
Location *
Earliest start date *
Salary expectation *
Do you require sponsorship to work in Germany? *
We have a hybrid office policy in Berlin. Are you able to come to the office 3 days per week (Mon, Wed, Fri)? *
[Optional] How did you come across our position?
[Optional] If you selected Other in the previous question, what was it? *
[Optional] How do you describe your gender?
We value diversity and inclusion at Kittl. Please note your gender will not be disclosed to our talent acquisition team or linked to your application in any way.  Choosing not to participate will not negatively impact your application. By sharing 'how you identify', you consent to the processing of this information and to Kittl adding it to an aggregated data set for analysis. If you prefer not to participate, please select “Prefer not to disclose”.
Do you agree to allow Kittl to use AI note-taking tool (e.g. transcription/summary tools) during your interview(s)? *
These tools help our interviewers take accurate notes and are not used to automatically evaluate or reject candidates. The final decision on your application is always made by our own employees and is based on a comprehensive human assessment.
Do you consent to Kittl storing your information for a period of up to 180 days? *
You can learn more about our recruiting privacy policy here: https://www.kittl.com/recruiting-privacy
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